For over 70 years, Popular has been a trusted name in the automotive industry and beyond.
Popular’s history goes back to 1939, when our first business – Popular Washing Home, a laundry service – was established. Sensing another market opportunity, the family’s entrepreneurial spirit led us to diversify through businesses in tire & tube vulcanizing, and battery restoration, in 1941. As World War II drew to a close, another market opportunity came up, one that we would be associated with, for decades to come. It was the automotive industry.
Through humble beginnings of procuring surplus military vehicle parts, the family established Popular Automobiles in 1944. And the journey continues to this day, to bring about a positive societal impact through business, building livelihoods and generating employment.
These three virtues have remained our guiding compass, right from the first day that we started operations. They continue to guide us today.
We are taking a lead in transforming the automotive services industry through digitisation and new businesses, building on our decades-long experience.
Our deep experience and expertise helps us understand the needs and requirements of the changing consumer dynamics. Our approach to business has always been dynamic, staying in-step with changing times.
We serve over 40,000 customers every month, delivering excellent customer experience every time.
We have adopted digital transformation across our group verticals for decades. Digital touchpoints enable our people to work efficiently across over 300 locations, and deliver the best customer experience.
Our approach to digital transformation is rooted in understanding the business problems and then creating a solution based on them. Whether it is cloud computing, generative AI, artificial intelligence, machine learning, or the latest tech stack for building experiences, we are building for the world on these.
And while we venture into these new areas and diversify our business, we continue to deliver on our promise of excellent customer experience as one of the largest automotive dealership networks in the country.
As an independent entity, our foray into automotive dealerships began with our association with Toyota India, when Nandi Toyota was established in 1999, and with Bajaj, through Popular Bajaj in 1991.
Since then, the group has added dealerships with automotive manufacturers across four-wheelers and two-wheelers. We also pride ourselves as being the regional center for educational and skilling programs for Toyota and Hyundai dealerships across South India.